About Conference
The most anticipated Herbal Medicine event is here! Join us at the 11th International Conference & Exhibition on Herbal & Traditional Medicine, taking place September 22-23, 2025, in the vibrant city of Dubai, UAE.
Building on the success of the 10th International Conference & Exhibition on Herbal & Traditional Medicine, held April 4-5, 2024, in Madrid, Spain, this year’s event promises to elevate the conversation with groundbreaking advancements in Herbal Medicine, Alternative Medicine, and related fields.
Conference Highlights for 2025:
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Keynote Presentations by global thought leaders.
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Interactive Oral Talks and engaging Poster Tracks.
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Exhibitions showcasing innovative products and services.
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Strategic discussions on overcoming challenges in Herbal Medicine development.
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Networking opportunities with professionals from academia and industry.
Focus Theme for 2025:
“Integrating Herbal Medicine into Modern Healthcare Systems”
This conference provides a dynamic platform for researchers, practitioners, and industry leaders to collaborate on advancements in Herbal Medicines, licenses, approvals, and clinical applications.
Key Objectives:
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Foster collaboration between industry and academia.
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Address the latest challenges and opportunities in Herbal Medicine.
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Explore advancements in drug development and clinical trials.
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Facilitate B2B meetings and networking for impactful partnerships.
Why Attend?
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Gain insights from senior speakers representing leading Herbal Medicine organizations.
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Access innovative case studies, think tank Tracks, and workshops.
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Engage with 300+ participants, including decision-makers from industry and academia.
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Save time by learning directly from 50+ speakers about the latest industry trends.
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Showcase your research and innovation to a global audience.
Event Features:
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300+ Participants (70% Industry, 30% Academia)
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10+ Keynote Speakers
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50+ Plenary Tracks
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20+ Exhibitors
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14 Educational Tracks
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5+ Interactive Workshops
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Recognition through Awards and Certificates
Don’t miss this exceptional opportunity to meet stakeholders from the global Herbal Medicine network, connect with thought leaders, and stay ahead in this evolving field.
For advertisers and sponsors, this is a unique chance to showcase your products and services to the world’s largest Herbal Medicine audience.
Let’s gather in Dubai to explore, innovate, and grow together in the field of Herbal and Traditional Medicine.
Save the Date: September 22-23, 2025
Venue: Dubai, UAE
Stay tuned for more updates, and we look forward to welcoming you to this pivotal event!
Sessions and Tracks
Track 1: Innovations in Herbal Medicine Research
This Track will delve into cutting-edge advancements in herbal medicine, exploring breakthroughs in biotechnological methods such as CRISPR for plant genome editing, novel extraction techniques using green chemistry, and nanotechnology for targeted drug delivery. Participants will also learn how artificial intelligence is revolutionizing plant compound discovery, predictive modeling of pharmacological effects, and facilitating faster clinical trials. Real-world case studies of herbal treatments developed through these methods will be discussed.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 2: Herbal Medicine
Take a comprehensive journey through the evolution of herbal medicine, from ancient traditions to its role in modern healthcare systems. Topics will include techniques for safe preparation, efficacy validation through clinical studies, and integration into integrative healthcare models. The Track will also focus on the sustainability and ethical challenges associated with sourcing medicinal plants, providing insights into fair trade and conservation efforts.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 3: Traditional Medicine
Participants will explore the foundational philosophies and diagnostic methods of traditional medicine systems such as Ayurveda, Traditional Chinese Medicine (TCM), and African ethnomedicine. Emphasis will be placed on case studies showcasing successful integrations of traditional approaches with evidence-based modern treatments. Discussions will also include challenges in preserving endangered traditional knowledge amid globalization.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 4: Ayurveda
Dive into the rich tapestry of Ayurveda's principles, focusing on its individualized approach to health. This Track will include discussions on tridosha theory, seasonal regimens (ritucharya), and their practical applications. Current scientific validation of Ayurvedic formulations for managing lifestyle disorders like diabetes, arthritis, and hypertension will also be highlighted.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 5: Pharmacognosy & Phytochemistry
Gain an in-depth understanding of the phytochemical composition of medicinal plants, focusing on cutting-edge techniques like metabolomics and bioinformatics for compound identification. Topics will include the biosynthetic pathways of secondary metabolites such as alkaloids, flavonoids, and terpenes, and their applications in drug discovery and development.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 6: Naturopathic Medicine
This Track will highlight naturopathy’s evidence-based practices for disease prevention and wellness promotion, such as hydrotherapy, dietary therapies, and herbal remedies. Case studies will demonstrate how naturopathic approaches complement conventional medicine to enhance patient outcomes in chronic disease management.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 7: Holistic Medicine
Explore the principles of holistic medicine with a focus on the integration of mental, emotional, and physical health. The Track will examine therapies like energy healing, aromatherapy, and sound therapy alongside herbal medicine, with discussions on how these modalities support resilience against chronic stress and systemic disorders.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 8: Pain Management and Acupuncture
Examine the physiological mechanisms behind acupuncture's effectiveness, including its impact on the nervous system and endogenous opioid release. This Track will also cover innovative uses of acupuncture for managing chronic pain conditions, migraines, and neuropathy. Hands-on demonstrations and recent research findings will enhance the learning experience.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 9: Quality Control and Marketing of Herbal Products
Learn about the methodologies for ensuring the safety and efficacy of herbal products, including standardization techniques and analytical tools like HPLC and mass spectrometry. This Track will also provide insights into navigating global regulatory frameworks, packaging innovations, and strategies for building consumer trust in the competitive herbal market.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 10: Herbal Cosmetics
Uncover the science behind herbal cosmetics, focusing on the formulation of natural skincare and haircare products. Discussions will include emerging trends like adaptogenic and probiotic-infused cosmetics, along with sustainable practices to meet growing consumer demands for eco-conscious beauty solutions.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 11: Homeopathy
Explore the theoretical underpinnings of homeopathy, such as the law of similars and potentization. The Track will also discuss contemporary research on micro-dosed remedies and their applications in addressing autoimmune diseases, allergies, and mental health conditions, alongside practical insights into patient management.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 12: Ethnomedicine
This Track will showcase ethnomedicinal practices across different cultures, focusing on the role of ethnobotany in uncovering novel therapeutic agents. Attendees will explore successful collaborations between indigenous healers and scientists, leading to the development of effective treatments for conditions like malaria, diabetes, and cancer.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 13: Traditional Healing Practices of Indigenous Communities
Explore the spiritual and cultural dimensions of indigenous healing practices, including rituals, herbal preparations, and community health programs. Real-world examples will highlight how these practices are adapted to address contemporary health challenges while preserving their cultural identity.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 14: Herbal Biotechnology
Learn about the role of biotechnology in revolutionizing herbal medicine. This Track will include discussions on the application of bioreactors for secondary metabolite production, genetic engineering for disease resistance in medicinal plants, and advances in enhancing the bioavailability of active compounds.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 15: Role of Medicinal Mushrooms in Healthcare
Discover the diverse therapeutic potential of medicinal mushrooms like reishi, cordyceps, and lion’s mane. This Track will present clinical evidence supporting their use in immunotherapy, neuroprotection, and cancer care, as well as insights into mushroom-derived nutraceutical development.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 16: Advances in Herbal Drug Delivery Systems
Explore state-of-the-art innovations in herbal drug delivery, such as polymeric nanoparticles, bioadhesive systems, and transdermal patches. Discussions will emphasize how these technologies enhance the stability, bioavailability, and therapeutic efficacy of herbal compounds.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 17: Herbal Immunomodulators
Understand the mechanisms by which herbal immunomodulators like echinacea, ginseng, and astragalus strengthen the immune system. The Track will explore their potential in managing autoimmune disorders, enhancing vaccine efficacy, and mitigating inflammation-related diseases.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 18: Role of Herbs in Mental Health
This Track will highlight the role of adaptogens and nervine herbs in addressing mental health challenges. Topics will include the neurochemical pathways affected by these herbs and their clinical applications in treating anxiety, depression, and sleep disorders.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 19: Herbal Remedies for Cardiovascular Health
Examine the role of cardioprotective herbs in reducing risk factors like hypertension and dyslipidemia. Discussions will include the synergistic effects of herbal compounds with conventional therapies and emerging research on polyphenol-rich plants in heart health.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Track 20: Sustainability and Ethical Sourcing in Herbal Medicine
Explore strategies for ensuring the sustainability of the herbal medicine industry, including regenerative agriculture, wildcrafting guidelines, and fair trade certifications. Participants will gain insights into balancing ecological conservation with meeting global demand for herbal products.
Related Associations: American Holistic Medical Association | European Herbal & Traditional Medicine Practitioners Association National Association | European Traditional Chinese Medicine Association | The Association of Traditional Chinese Medicine and Acupuncture UK
Market Analysis
The global herbal and traditional medicine market is experiencing significant growth, driven by increasing consumer interest in natural and alternative healthcare solutions. By 2023, the market has reached substantial maturity, fueled by rising awareness of the benefits of plant-based remedies, particularly in managing chronic illnesses and enhancing general wellness.
Market Size and Growth
The herbal medicine market was valued at approximately $166 billion in 2021 and is expected to grow to $348 billion by 2028 at a compound annual growth rate (CAGR) of 11.2%. Factors such as increasing health consciousness and the growing prevalence of lifestyle-related disorders are driving this expansion. Herbal supplements, pharmaceuticals, and functional foods are the leading segments within the market
Regional Dynamics
Europe remains a major player in the herbal medicine market, with Germany and France leading due to their established use of herbal pharmaceuticals and significant investments in research and development. Eastern European countries such as Bulgaria, the Czech Republic, and Romania are also seeing growing demand. In Asia-Pacific, countries like China and India dominate due to cultural reliance on traditional medicine systems like Ayurveda and Traditional Chinese Medicine (TCM). The U.S. market has also shown robust growth, driven by increasing adoption of herbal supplements in preventive healthcare.
Opportunities and Challenges
The market is witnessing increased interest from major pharmaceutical companies, which are partnering with traditional medicine manufacturers to leverage the growing demand. Innovations in product formulations, such as chewable tablets and multi-herb combinations, are helping cater to consumer preferences. However, challenges persist, including regulatory hurdles, quality assurance concerns, and the need for rigorous scientific validation of traditional medicine practices. For instance, inconsistent labeling and lack of clinical trials have raised concerns about consumer trust and safety.
Future Outlook
The market's growth trajectory indicates a strong future for herbal and traditional medicine, with increasing integration into mainstream healthcare systems. Initiatives like the establishment of the WHO Global Center for Traditional Medicine in India underscore the global recognition and support for these remedies. As consumer preferences continue to shift towards natural products, the industry is poised for further expansion, provided it addresses challenges related to standardization and scientific validation.
This growing trend reflects a shift in consumer mindset toward holistic and sustainable health practices, making herbal and traditional medicine an increasingly vital component of the global healthcare ecosystem.